How do you elevate a brand to an iconic status that transcends language barriers?
That’s exactly what has happened with “V Dub.” Fortunately, Jeff Steinhour - one of the brains behind VW’s wildly successful campaign - was in Houston to discuss the work the world is talking (or signaling) about. If you witnessed the Houston appearance of his Crispin Porter + Bogusky brethren, you know this was a must-see event.
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