Jeff Steinhour from CP + B | Feb 22, 2007

How do you elevate a brand to an iconic status that transcends language barriers?

That's exactly what has happened with "V Dub." Fortunately, Jeff Steinhour - one of the brains behind VW's wildly successful campaign - was in Houston to discuss the work the world is talking (or signaling) about. If you witnessed the Houston appearance of his Crispin Porter + Bogusky brethren, you know this was a must-see event.